Productivity systems are broken. They are based on the idea that productivity is about having complete control and getting everything done, all the time. It turns out this image of productivity doesn't work for most people. To-do lists pile up. Long term goals get pushed off. Motivation turns stale, and anxiety and pressure mount. Often, the control these systems promise turns into rigidity and waste.

We have a different understanding of what's important: intentionality. You can't get everything done—in fact, trying to do so is a waste of your time. Instead, you can use what limited time and energy you have to create and experience the life you want. Intend helps you do this by shifting a few ways you orient to decision making and time management.